MySpace Targeted Advertising Spells Opportunity for Bands
MySpace is now planning a targeted advertising initiative that spells opportunity for bands and music companies. The initiative, called SelfServe, allows smaller advertisers to create and target their ads across the network. Bands are an obvious fit for the platform, though MySpace is also pitching the concept to politicians, small businesses, and other groups. "Targeting is for everyone — from the smallest band to the biggest brand — now MySpace provides a solution for anyone looking to advertise on the most trafficked site in the country," said Michael Barrett, chief revenue officer for Fox Interactive Media.
The new concept, slated for release early next year, was recently disclosed at the ad:tech conference in New York.
Story by news analyst Alexandra Osorio.
Source: http://www.digitalmusicnews.com/stories/110607myspace/view
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