British Airways, Leap Music Push Artist, Digital Single

British Airways, Leap Music Push Artist, Digital Single

The modern music industry features a number of unlikely entrants, including Starbucks, Wal-Mart, Electronic Arts, and many others. Of course, the glitter of song has always attracted interest from non-traditional players, in part because of the emotional resonance that music carries with consumers. But a democratized digital landscape is making it easier than ever for newer players to enter the fold.


Among the latest to dabble is British Airways, a company that competes aggressively to build customer affinity. The airline is now releasing a digital download from singer-songwriter Brian Hodge, part of a collaborative effort with Leap Music. The track, "Angel Eyes," is being distributed by partner state51 to various outlets, including iTunes and Napster.

The track was created specifically for a British Airways marketing campaign, and threads aspects of "The Flower Duet" by Delibes, from the opera Lakmé. That makes sense, given that the operatic song is part of the British Airways sonic signature. "It perfectly encapsulates the message of British Airways' new advertising campaign, but also stands up as a single with strong radio airplay potential in its own right," said Richard Kirstein, managing director of Leap Music. Distribution efforts are now underway.


Story by news analyst Alexandra Osorio.

Bron: http://www.digitalmusicnews.com/stories/093007ba/view