More Details Emerge on Imeem, Sony BMG Deal

More Details Emerge on Imeem, Sony BMG Deal

More details are now surfacing on the recent tie-up between social networking upstart Imeem and major Sony BMG. The deal first leaked last week, though the companies have now released official details on the partnership. From a top level, the agreement authorizes Imeem users to create and share streaming playlists containing tracks from Sony BMG artists. And according to Steve Jang, vice president of Marketing and Business Development at Imeem, the licensing pact covers both video and audio components. "We've gotten the user upload and streaming licenses for both audio and video," Jang told Digital Music News on Monday.


Jang indicated that proper publishing licenses were also secured through performance rights organizations ASCAP, BMI, and SESAC, though conversations are also happening with major publishing houses. Those discussions could pave the way for future music concepts, though streaming currently defines the music initiative. Meanwhile, Jang was bullish on ad-supported digital music, and pointed to incredibly successful offline models involving terrestrial radio and MTV. "I'm a big proponent of ad-supported music," Jang said. "It's been out there, but it hasn't been out there online."

Bron: http://www.digitalmusicnews.com/stories/100107imeem/view