Classical Music Etailer ArkivMusic Grabs Warner Gems
ArkivMusic, an online retailer specializing in rare classical recordings, has recently licensed the Warner Music Group catalog. The deal involves Warner Classics, a broad collection that includes the back catalogs of Teldec Classics and Erato Disques. "Warner Classics is very pleased to be able to offer many treasured recordings from our catalog through ArkivMusic's ArkivCD program," said Lisa Nauful, US label manager at Warner Classics & Jazz. "It is a wonderful opportunity and refreshing to find a new outlet for noteworthy and sought-after recordings that are not currently available in the US market."
The ArkivMusic model enables cost-efficient inventory management on obscure albums. If a customer requests a hard-to-find album, Arkiv creates, packages and ships the disc on demand, a structure that minimizes inventory and overhead concerns. It also breathes life into the theory of the Long Tail, a concept that sometimes runs into practical and financial snags. "When labels delete CDs from their catalogs, it's all about sales numbers and rarely about quality," explained ArkivMusic president Eric Feidner. Arkiv has now secured licensing arrangements with all four major labels.
Story by news analyst Alexandra Osorio.
Bron: http://www.digitalmusicnews.com/stories/100107arkiv/view
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