[PIAS] Join Forces With Indie Mobile For Definitive Mobile Mix

Indie Mobile, the award winning mobile marketing and distribution agency, has taken onboard significant investment from [PIAS] Group, Europe's leading independent distributor and record label group. [PIAS] is the parent company of Vital:PIAS Digital, Vital Distribution Ltd, [PIAS] Recordings and the classic imprint Wall of Sound. The deal sees [PIAS] take a 50% share in Indie Mobile, and will add a compelling range of services and expertise to the group's existing in house mobile operation.

''Mobile is already a significant part of our business" says Adrian Pope, [PIAS] Group's Director of Digital and Business Development. "The deal was borne out of a mutual recognition that the synergies between Indie Mobile and [PIAS] were such that in combination we can create the definitive, professional mobile solution for independent labels and artists in what has historically been a confused and fragmented market."

"The deal with Indie Mobile provides a quantum leap in the range of services that we are able to offer independent rights holders and to maximise mobile revenues and marketing opportunities."

Nick Hartley, CEO [PIAS] UK Group, comments "The deal with Indie Mobile represents another important step in [PIAS] Group's continued strategy to provide our labels with a comprehensive range of services and routes to market throughout the UK, Europe and the rest of the world".

The deal creates a truly international service, one that is able to support Indie Mobile's multi-territory deals with local language resource, relationships and expertise via the [PIAS] network of offices. Both existing Vital:PIAS Digital and Indie Mobile labels will benefit from this combined approach with immediate effect.

Indie Mobile will also benefit from the use of [PIAS] Group's significant investment in digital accounting and royalty payment infrastructure.

"The deal will allow us to do what we already do, just better and on a larger scale" says Seth Jackson, MD of Indie Mobile. "We have always believed that independent music has the potential to be a significant player in the mobile arena, so we're hugely excited by the first-class resources and fabulous roster that [PIAS] group provide."

"This deal makes us one of the largest independent music specialists in the world and will be of great benefit to all of the labels we represent allowing us to gain better commercial terms and broaden our routes to market."

From September 1st, Indie Mobile will represent over 70,000 tracks from over 400 leading independent labels. In addition to supplying the mobile networks, Indie Mobile offers labels the ability to create genuinely innovative mobile marketing and retail initiatives to support their products and campaigns.

Indie Mobile will continue to be headed up by Seth Jackson, and will continue to work out of its existing offices in Bristol and London.


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