Sony BMG has announced an exclusive partnership with Starwood Hotels and Resorts Worldwide that will customize the entertainment experience at the company's nation-wide chain of hotels, including Sheraton, W Hotels, Westin and St. Regis. The two companies will work to create custom playlists, in-room TV, compilation albums, live performances and more. The first part of the partnership calls for the companies to create playlists matching the personality of the hotel chain—W Hotel is likely to play artists in the vein of Imogen Heap, while Sheraton patrons will hear more mainstream artists like Bruce Springsteen.
The two companies will also create a compilation CD unique to every hotel that will be sold for 20 dollars. W's has already been developed and includes artists such as Goldfrapp, Nina Simone, DJ Krush and Dirty Vegas. Starwood hotels have turned towards TV, giving Sony BMG a free channel that will loop artist interviews, music videos and other exclusives. And that's not all—Sony BMG and Starwood are planning a number of live perfomances, the first with Train's Pat Monahan, to be held September 19 at Sheraton New York Hotel & Towers. It will be open to both guests of the hotel and the public.
Source: cmj.com
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