Sony BMG Music Entertainment has agreed to make its music available to online social media network imeem.com, according to sources familiar with the situation.
Representatives for imeem and Sony (nyse: SNE - news - people ) BMG declined to comment Wednesday.
Meanwhile, representatives for Vivendi's Universal Music Group and EMI Group confirmed Wednesday that they are holding talks with imeem about possible content partnerships.
Sony BMG is the second major label to reach a content deal with the San Francisco company, which enables users to share music and video content. Warner Music Group concluded a similar deal with imeem in July.
Imeem also has agreements in place with independent labels such as Nettwerk, Beggars Group, Matador Records, XL Recordings and other labels distributed by leading indie distributor companies IODA, The Orchard, Redeye Distribution and others.
In exchange for making their content available to imeem users, Warner and the independent labels receive a cut of the ad revenue that imeem generates.
Registered users of imeem can post songs or videos on their accounts and share them with other users. If imeem has a content deal with the recording artist's label, users can stream the songs or videos in full. If no deal is in place, users see or view a 30-second snippet of the song or video.
Imeem has one of a growing number of new Web sites that allow music fans to share and listen to music online. When imeem first launched its ad-supported interactive music service in June, none of the major labels agreed to participate. But sustained declines in recorded-music sales have forced the majors to be more flexible in considering new distribution platforms.
http://www.forbes.com/business/2007/09/26/sony-bmg-imeem-biz-media_cx_lh_0926music.html
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