Universal finds new way of distributing music - Ringles

Still experiencing an inner struggle after not renewing its contract with iTunes, Universal Music has now thought of a fun, new way of distributing music and additional content. Ringle, as that's its name, is an 'offline' retail product that will feature three songs, one ringtone and a wallpaper for mobile phones, all in a flashy, yet to be unveiled package. Already hunted by the likes of Wal-Mart and Best Buy, the Ringle will be very competitive price wise to what iTunes has to offer as it will only cost $5.98, lower than what you'll pay for the same content combination on iTunes. Of course, the problem of it being a retail product still remain, as it will not be as easy to purchase (you actually have to get out of the house!) and it still isn't clear what copy protection method they will use. But, desperate times call for desperate measures. Ringles!


http://www.hardware.info/nl-NL/extcontent/ZpaZbphlmZzGZpSUyA/Universal_finds_new_way_of_distributing_music__Ringles/